Privacy Policy

Effective Date: September 10, 2026

At RESET (“we,” “our,” “us”), we respect your privacy and are committed to protecting the personal information you provide when visiting or using our website, purchasing our products, creating an account, subscribing to our communications, or otherwise interacting with our services.

This Privacy Policy explains what information we collect, how we use it, how we protect it, and the choices you have regarding your personal information.

1. Information We Collect

We may collect the following types of information when you use our website:

  • Personal Information: Name, email address, phone number, billing address, shipping address, and other information you provide when placing an order or creating an account.
  • Account Information: Username, email address, password, and account-related preferences.
  • Order Information: Products purchased, order details, shipping information, billing details, and transaction-related information.
  • Communication Information: Information you provide when contacting us, submitting an inquiry, subscribing to our newsletter, or communicating with our support team.
  • Technical Information: IP address, browser type, device information, operating system, pages visited, referring URLs, and other technical information collected automatically.
  • Usage Information: Information about how you interact with our website, products, pages, features, and services.

2. How We Use Your Information

We may use the information we collect for purposes including:

  • Processing and fulfilling your orders.
  • Managing your customer account.
  • Providing customer support and responding to inquiries.
  • Sending order confirmations, shipping updates, and other service-related communications.
  • Sending newsletters, product announcements, special offers, and promotional communications where permitted by law.
  • Improving our website, products, services, and customer experience.
  • Detecting, preventing, and addressing fraud, abuse, security issues, or unauthorized activity.
  • Maintaining the security and functionality of our website.
  • Complying with applicable laws, regulations, and legal requirements.

3. Cookies and Similar Technologies

Our website may use cookies and similar technologies to provide essential website functionality, remember preferences, understand website usage, improve performance, and support marketing or analytics activities.

Cookies may be placed by us or by third-party service providers that help us operate, analyze, secure, or improve our website.

You may be able to control or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality or performance of parts of our website.

4. Payments and Transactions

When you make a purchase through our website, payment information may be processed by third-party payment providers. We do not intentionally store complete payment card numbers or security codes on our own website servers unless specifically required and legally permitted.

Payment providers may collect and process your information according to their own privacy policies and terms. We recommend reviewing the privacy policy of the payment provider used for your transaction.

5. Sharing of Information

We do not sell or rent your personal information for money. We may share information with trusted third parties when reasonably necessary to operate our business and provide our services.

These parties may include:

  • Payment processing providers.
  • Shipping and delivery providers.
  • Website hosting and technology providers.
  • Analytics and website performance providers.
  • Email, newsletter, and communication service providers.
  • Fraud prevention and security service providers.
  • Professional advisors, where necessary.

We may also disclose information when required to comply with applicable law, legal processes, court orders, governmental requests, or to protect our rights, property, customers, or the safety of others.

6. Data Security

We take reasonable administrative, technical, and organizational measures to protect personal information against unauthorized access, alteration, disclosure, misuse, or destruction.

However, no method of transmission over the Internet or electronic storage system is completely secure. Therefore, while we work to protect your information, we cannot guarantee absolute security.

7. Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including providing our services, maintaining business and transaction records, resolving disputes, enforcing agreements, and complying with legal obligations.

8. Your Privacy Choices

Depending on your location and applicable law, you may have certain rights regarding your personal information, including the right to:

  • Request access to personal information we hold about you.
  • Request correction of inaccurate or incomplete information.
  • Request deletion of certain personal information.
  • Object to or restrict certain processing activities.
  • Withdraw consent where processing is based on consent.
  • Opt out of promotional emails by using the unsubscribe option included in those communications.

Some information may need to be retained where required by law or where necessary for legitimate business purposes.

9. Marketing Communications

If you subscribe to our newsletter or promotional communications, we may send you information about new collections, product launches, exclusive drops, offers, events, and other updates related to RESET.

You can unsubscribe from marketing communications at any time by following the unsubscribe instructions provided in the relevant email.

10. Third-Party Links

Our website may contain links to third-party websites, social media platforms, payment services, or other external services. We are not responsible for the privacy practices, security, or content of those third-party websites.

We encourage you to review the privacy policies of any third-party website you visit.

11. Children’s Privacy

Our website is not intended to knowingly collect personal information directly from children without appropriate authorization where required by law.

If you believe that a child has provided personal information to us without appropriate consent, please contact us so that we can take reasonable steps to address the situation.

12. International Visitors

Depending on where you access our website and where our service providers operate, your information may be processed or stored in countries other than your country of residence.

Where required by applicable law, we will take appropriate measures when transferring personal information across borders.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website, services, technology, or legal requirements.

Any updated version will be posted on this page with a revised effective date. We encourage you to review this Privacy Policy periodically.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or the way we handle your personal information, please contact RESET through the contact details provided on our website.

RESET
RESET PERFORMANCE LAB
RESET ATHLETICS & COUTURE

Last Updated: September 10, 2026